Best Replica Gucci Introduces Its MX Project, a Curation of Genderless Clothing and Accessories

The brand has introduced Replica Gucci MX, a project that caters to non-binary consumers, dissolving the traces of the gender split, while placing an emphasis on the importance of self-expression.
Over the past few seasons, Michele’s collections have attempted to deconstruct preconceived binaries, questioning how these notions relate to our style choices and self reflection. Most recently, the brand revealed its Jackie 1961 bag for the men’s FW20 series, arguably among their House’s most iconic bags with a genderless attitude. This new iteration of a house icon has been featured front and center in the Replica Gucci MX campaign.
The MX project is a hand-selected group of clothing and accessories with a gender fluid approach to fashion. The curation plays what we as people use, introducing masculinity and femininity as comparative concepts. Replica Gucci MX was created as part of a 5-year ingenious fantasy of Michele’s. The project’s launch is celebrated by celebrity Melek Zertal, at a comic strip specifically commissioned to celebrate the launching of Replica Gucci MX, the newest announced late last week on its own social channels. Shop the choice now available only on Replica Gucci.com.

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